It’s swimsuit season, which means it’s that time of year to flaunt your body in all it’s stretch-marked glory.
round of applause to ASOS for not editing out their models stretch marks, finally realistic body images are being promoted, so beautiful
— kell (@Kelly_Horrigan) June 28, 2017
The stretch marks are indeed the models’ own, a spokeswoman for the brand told HuffPost. Asos only retouches clothing and products in its photos, usually adjusting the color so they’ll look more like they do in real life, she added.
Here are a few more shots from the site.
We and our stretch marks are so ready for swim season. Well done, Asos!
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Puslished Date: June 30, 2017,
Published Time: 11:01 pm